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The complete guide, how to create and set up a YouTube channel and make money in 2022
Are you ready to learn "how to start a YouTube channel and make money" with 7 simple steps
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| The complete guide to start a youtube channel in 2022 |
After Google, YouTube is the 2nd most visited website in the world. In addition, it has more than 2 billion users who use YouTube four times more than any other platform to find information about a service, product, or brand. However, it is strange that only 9% of small businesses in the United States use YouTube. Do you know why? It's because many business owners are still afraid to make videos. They think YouTube is far more expensive and time-consuming than blog posts. That's wrong!
Today you can easily prepare a video at a very appropriate price, which means that there is a great opportunity for your business on YouTube. if your brand is not taking advantage of this opportunity, it is your contempt that you are not sincere with your product. Do not worry!
In this article, you will learn how to create a YouTube channel for your business that will work to attract, engage and convert your audience.
The Content we share in this article:-
A step-by-step guide on how to create a YouTube channel (7 easy steps)
Here are the basic things you need to know to succeed quickly
Start a YouTube channel and make millions of dollars!
Step 1. Create an account on Google
The first step in creating a YouTube channel is to set up your google account. How does it work?
After opening YouTube you will see the 'Sign in' button in the top right corner , click on 'Sign in' and then sign in using one of your old account or the account you are using. ۔ If you haven't created a Gmail account yet, create your Gmail account first. To use YouTube, you must have a Google Account (Gmail account).
Create a new Google Account for Youtube Channel
To create a new Google Account, first open YouTube and then click on the 'Sign In' button in the top right corner after that click on "Create an Account" in the bottom left corner. Then a new page will open where you have to provide your first name, last name, new email address, and password.
In the next step, you'll be asked to add your phone number and a recovery email address, both of which are used to help keep your account secure. Below this, you need to include your birthday and gender. However, in the gender field, you can choose "select later" if you wish.
Welcome to YT Google Forms
Next, you need to review Google's privacy and terms. If you click "More Options" here, you can personalize your settings and the data stored in your account. Click "I agree" if you want to finish
With your consent, your Google Account is created, then you are automatically logged into YouTube and the main YouTube dashboard is opened in front of you. If you are logged in using your existing Google Account, you are also taken to this page. After logging in, you can like and comment on YouTube videos. Plus, you can create and manage your own channels.
Step 2. Create a YouTube account
Your YouTube account will be created automatically after the first step. Now, it's time to create your own channel. You click on your profile icon in the upper right corner. A drop down menu will appear. Where you have to click "Create a Channel".
After that, you have to type the name of your YouTube channel then click on "Create YouTube Channel".
Following this step, you will have your own YouTube channel
However, YouTube has two types of accounts, a personal account and a brand account. The big difference between personal and branded accounts is that in a personal account, your Gmail and YouTube channel will have the same name. If you rename your YouTube channel, your Gmail account will also be renamed.
By default, you will have a personal account. If you want to use a different name for your Google Account name on YouTube, you'll need to create a brand account instead of a personal one.
Do you want it?
If you do not want people to see your email address or name because there is no public connection between your Google Account and the YouTube channel.
You need a brand account. Another reason for this is that you can create multiple YouTube channels with one Google Account and therefore you need a brand account to manage these channels.
Create a brand account
To create a brand account, sign in to your YouTube account, then click the profile icon in the top right corner, then click "Settings". On the Settings page, click "Create a New Channel".
Youtube Create a new channel settings page
This takes you to a page where you can create your channel name and agree to the Brand Account Terms.
YouTube Brand Account Creation Form
Once you click "Create" you will have a brand new account channel. The name will be slightly different from the Google Account.
You can check if your brand account has been successfully created by signing in or following this link: www.myaccount.google.com/brandaccounts. If you have a brand account, you'll see a section titled "Your Brand Accounts," with the name of your new channel below.
Step 3. Customise your Youtube channel
If you have a channel, you need to work on it to customise or set up your channel.
You can do this by going to your channel's dashboard and clicking "Customise Channel" and then from there, you can update the information under Layout, Branding, and Basic information, it's very easy to set up.
Step 4. Use eye-catching channel art and thumbnails
First and foremost, make sure your channel art and thumbnails are attractive because they add four moons to the beauty of your channel.
Channel Art is a banner on the homepage of your YouTube channel, located at the top of the page. Whenever
Thumbnails, on the other hand, are small images that are displayed for each of your videos. You can make it unique by creating a unique thumbnail for each video. If you create thumbnails on mobile, use Canova, Pick Art and Pixel Lab.
The banner should match your branding colours, accents and style. By helping to welcome and engage viewers, banners make it easier for viewers to understand your channel and to evaluate what kind of content your channel publishes on YouTube.
Once your channel art is ready, you can upload it just below the section where you upload your icon.
The image you will use for channel art must be at least 2048x1152 pixels, with a size of 6MB or less.
You can create channel art from mobile and also from computer. There are lots of great mobile software available on the Google Play Store. Canova, Pick Art, and Pixel Labs are most important, you can also use the premium version for free by searching on Google and downloading the premium version.
Step 5. Choose the perfect channel icon
Your channel's icon is your profile picture on YouTube. Along with your channel's page, viewers see your profile and comment when you comment on videos.
This is usually a very small icon, so you should choose an image that is effective at small resolutions. These images represent your channel, you can also choose a unique logo for your channel here
Most people choose a headshot or logo, it should be 800x800 pixels and you choose the logo or images in JPG, BMP, PNG, or GIF formats (no animation).
Step 6. Upload your first YouTube video
When you're ready to upload your first video, go to the upper right corner and click "Create" and then "Upload Videos", You will then be asked to upload a video file.
Remember that before you upload videos, you have to research your titles, keywords, and tags so that you can rank your videos by searching for ranking keywords. Choosing the right keywords increases the chances of your video going viral.
Step 7. Optimise your YouTube channel
Below we explore some of the things we do when it comes to channel optimization.
The short story is that special care is taken to get people to search our channel and get more people to watch our videos.
We improve our video search, for which keywords, tags and titles must be unique. In the beginning you have to search for the keywords that are less searchable. If you work on high keywords, the competition will be high, so you may not get traffic.
All we have to do is make sure people come and watch our video
Here are the basic things you need to know to succeed quickly:-
1. YouTube Keyword Research
The video content that you create for your YouTube channel, when you plan it, it is important that you consider the keywords that people are looking for in relation to your topic. So that more people can watch your video.
With this knowledge, you can create videos to give people the answers they are already looking for, so on your channel, there is a chance that views will come and you will have more views in less time. Can get If you make videos about things that people aren't looking for, it will be difficult for you to get views. There may not be any views on your channel.
While keyword research can be complicated, here are a few simple steps you can take to find the right keywords for your YouTube videos and quickly get your channel on trending. Maybe it's not too difficult, but you need to learn.
YouTube Search suggests :
To select keywords or search for good words, in the YouTube search bar, type some phrases related to the topic of your channel. As you type, YouTube's autocomplete feature will start offering suggestions that will show you the keywords related to your topic, in front of you. The keywords you see are the best because they are the terms and phrases that people, most of the time, type in YouTube or search these words, so they are 100% relevant and useful.
For example, if you type "30-minute recipes" into YouTube's search bar, then as you type, you get suggestions and the words of the suggestion, appearing in front of you, you get some of them. Picks, such as 30-minute dinner recipes, 30-minute healthy recipes, and 30-minute dessert recipes, etc. These can all be separate video ideas.
Competitor analysis:
The second way to do keyword research is to find out which keywords your popular competitors are using. You can check their video keywords. To do this, copy the link to the video, and then go to Google and search to see how you can see the keywords of YouTube videos. So you get links to all the websites and applications, using which you can watch the keywords of any video. Remember, you select the videos that are on the top with good views. And yes, you don't even have to copy all the keywords, you have to search for some video keywords, then select some of the keywords that you like.
Keyword research tools:
There are many tools available that do some keyword research for you. You can search for them on Google like SEMrush, tube buddy, Utag- find tags for videos seo, tags for videos etc
These tactics help you consider video ideas and help you to rank your videos. In addition, if you need help, you can get the services of a YouTube SEO expert to help you and find the best solutions for your problems.
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2. Use keywords in your titles and descriptions.
Keywords are not only used to help you choose the topic of your video, but also to include them in the text that supports your video, so that your videos are included in the search results. Help search engines reach more users and make your video visible.
۔ You will want to choose the keyword for the video and make sure that the keywords are present in the title of the video. However, it should be included in a way that feels natural and tells the viewer exactly what they can expect from the video. ۔
If you want people to click on the title of your video and watch your video, you should pay attention to their engagement and analyse how keywords can bring your video into search. ۔ Here are some tips to keep in mind:
Add a number (like 5 tips, 10 ways, etc.) It forces users to click on your video
Use catchy words that users like. Find out what they're looking for in your video.
Connect emotions and try to build good relationships with your customers.
When you want to get attention, you do not want to mislead your audience by using click beats, offer them all the content related to the content that users are searching for. Make the title attractive but make sure it is relevant to the content being searched.
As you write the title, keep in mind that the title character limit is 100 words, but, longer than 60, anything can be interrupted in the search results. Make sure you find the key information in the first 60 characters.
Then, write the description for the video. Optimised specifications can boost SEO, help you get more subscribers, increase video views, and increase viewing time. You can write up to 5,000 characters, but only about 100 characters will appear in the fragment before it is cropped. Your description must be front-loaded with the most important information, including keywords and the key value offered by the video.
You don't want keyword stuff, but you want to deliberately mention your keywords.
Here are some other tips for writing optimised descriptions:
Use your keywords two to three times plus, add keywords and select hashtags to get your video out to as many people as possible.
Tell viewers what they can expect from your video, tell them about your research, and mention important parts of the video, if you want.
Include your price suggestion (Why should anyone watch your video? What price do you offer?) Let them know how your video can be helpful.
Also advertise your brand or video below the fold with relevant links, social profiles, and channel details. Add a call to action to like, comment and subscribe.
Include links to any of the resources you mention in the video that may be helpful to your audience.
3. Add a hyperlinked timestamp to highlight important moments.
YouTube's key moments' feature allows viewers to quickly skip ahead to the topics most relevant to them within the video, based on timestamps you have provided within your video's description section.
YouTube's key moments feature allows viewers to quickly move on to more relevant topics within the video, based on the time stamp you provided in the description section of your video. It divides into different parts and creates different sections so that users can select any part of the video as they wish, It doesn't matter if the selected part is the first part of the video, the second part or the last part.
4. Create custom thumbnails for Youtube videos:-
The custom thumbnail is actually a small image that YouTube users see as a preview of each of your videos, it represents the content described in your video, which allows the user to guess which topic will be discussed in the video?
YouTube will also offer you some options for thumbnails extracted from your videos, you can add custom thumbnails to enhance your video and May encourage people to click on it.
A beautiful and charming thumbnail always attracts more and more people to click on your video, a good video thumbnail will cover the topic of the video and will include branding.
Thumbnails should be better in all your videos, They represent your channel and enhance the beauty of your channel pages.
Here are some tips and guidelines to keep in mind when creating thumbnails for your videos. :
To create a thumbnail use a 16: 9 aspect ratio.
Customise your thumbnails according to your branding
Respect the size limit. Size should not exceed 2 megapixels.
Beautify thumbnails by adding colours and text to encourage clicks.
Choose a close-up image that is related to your video.
5. Add related tags and hashtags in youtube videos
To increase the number of viewers on your channel, add hashtags to your video descriptions to help the audience to reach more videos. There is no need for over tagging, in case of over tagging YouTube will ignore them all, you have to limit yourself to a maximum of 15 hashtags and never use hashtags that are misleading or Which is not related to the subject of your video.
After uploading the video, some tags need to be added so that you can grow and deliver to the user the content he is looking for. Again, make sure to use only tags that relate to your video, for which you can choose tools and software that are easily found on Google and Play Store.
Here you can also choose words similar to titles and descriptions
For best results, a combination of head keywords and 1-2 term keywords can also be helpful. You can use YouTube or Google to find out what your video is about, you can also search your video on Google and YouTube to find content similar to your video.
6. Add subtitles/closed captions in videos
Subtitles and captions are useful for both your viewers and your channel. This is written content on your video and you can enable your video message to be shared with the audience in written form, especially with the people who are deaf and also with people who like to watch in silence.
Furthermore, it makes it easier for YouTube and Search Engines to understand the content of your videos and shows your content in as many searches as possible.
I would suggest you include your keywords in your video script to promote SEO.
How to add subtitles to your YouTube video:
First you go to YouTube Studio.
Select the "Subtitles" option from the left menu
Click the video you want to edit
And then choose your language
Click "Add"
You can customize the captions by editing them and also control how much text should appear at a time this makes it easier for the user to understand your content.
7. Add cards to promote YouTube Videos (relevant content).
The more people spend time on your content, the more positive signals are sent to the YouTube algorithm that helps you appear more frequently in search results. Combining a video with another, allows you to promote your video which increases the chances of your video being viewed.
You are allowed to add up to 5 cards to a video, the cards instruct your user to watch other videos on the channel. Viewers can easily get access to your video by clicking on the card.
8. Add call to action to the end screens of YouTube videos.
When you are watching a video on YouTube, YouTube offers end screens cards, 5 to 20 seconds before the end, which appear at the end of the videos, and It allows you to promote other YouTube videos, playlists and your own website. Allow your website to grow further. You must include these cards in your video to invite viewers to engage more with you.
That way, when viewers watch your video, maybe they'll watch your next video too.
9. Create playlists on Youtube
By creating playlists, you can organise your content by themes so that viewers can easily view a collection of content about a specific topic. For example, if you create makeup tutorials, you could put all your eyeshadow videos into an eyeshadow tutorial playlist. This helps with your viewer's experience and your engagement as well as with SEO.
10. Add a transcription in the description
Along with writing an optimised description for your videos, you'll also want to include a transcript of the video. This way viewers can read the video's content if they prefer. Your video script must be optimised for your target keywords, meaning you talk about them naturally. As a result, your transcription will also help your video rank better.
That's it! Creating YouTube videos alone is not enough. You'll also want to optimise your videos and channel using these tactics so you can get the highest possible return on your investment.
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